An active shooter . . . a bomb threat . . . an accident, injury or outbreak of a deadly virus in your workplace can be devastating. How you react could affect your brand . . . your reputation . . . even your bottom line. How will your company communicate catastrophes with the public? It pays to be prepared. Even though a crisis can take place anywhere, any time, you can get ahead of most catastrophes by creating a Crisis Communication Plan before they happen. Start by identif