
Stay in Touch. Stay in Business
If you want to stay in business, you need to reach out on a regular basis to both current customers and potential, new ones. Putting communication ideas into an annual plan is one way to make sure you stay in touch. Develop an annual Communications Calendar: Put a plan in writing for monthly communications to potential new customers. Add ideas for quarterly contact with current customers, e.g. letters, postcards, texts Develop promotional messages, along with useful tips, for