Apply the KISS theory: Most sales pitches can fit on a postcard. By now, most of us can write a comment in 140 characters or less, so why do many companies send out volumes to potential customers? Some direct mail envelopes contain multiple pages with tons of words to read. How much does direct mail advertising really need to divulge? Less than you think with KISS. A KISS sign, or the message behind the acronym . . . 'Keep it Super Simple' . . . should be post-noted on every

Reprinted with permission from Advanced Asset Management LLC (See more at aamllc.com) Marketers, take note: Casual and carefree, millennials will be a big chunk of the population in just a few years. The first generation to come of age in the new millennium (those now under 35 years old) will make up 70 percent of the market soon. Unlike Baby Boomers who ruled the second half of the 20th Century, millennials might be a harder sell. Personal possessions don’t matter as much to